Student housing brand based in upstate New York
2019 | Freelance | Art direction, BRanding, Design
Project goals
Research, design and and production of a brand identity and design system
Art direction: Bright and Bold
After a client questionnaire, competitive audit, and other research on the brand and business I began creative direction and discovery with a series of moodboards.
Based on research, the strategy of the art concepting was based on a modern, yet fun take on an off-campus living option. Bright colors, young and impactful typography helps the brand to stand out against the more outdated competitor companies in the area.
Brand design and development
After research, brainstorming, concepting and sketching, I developed a logo that was focused on standing out with bold typography, colors yet remained appealing and professional to students and parents.
Color, Type and Imagery
Social media ads
